TROY, April 25—Kmart Corporation has named former DaimlerChrysler public relations executive Lori McTavish as vice president of communications, responsible for internal and external communications, community affairs and public policy. She will report to David Rots, the retailer’s chief administrative officer.

McTavish joins Kmart from her post as senior manager, corporate media relations, North America for DaimlerChrysler. She began her career with Chrysler Canada where she was responsible for employee communication and special events. She also has served as marketing programs PR manager for the automaker’s Jeep/Eagle Division and manager of corporate news.