LONDON — Global independent marketing and communications agency FINN Partners has been appointed by Langham Hospitality Group to manage full-service communications in North America and UK, it told PRovoke Media exclusively. 

The appointment of FINN Partners follows a competitive pitch that saw the agency handed the coveted task of elevating LHG's profile in North America and the UK and strengthening the group's foothold as a leader in the luxury hospitality sector.

With flagship properties in key markets including New York, Chicago, London and Sydney and significant upcoming openings including Venice, Bangkok, Riyadh and Tokyo, FINN Partners will work to enhance awareness of the group's core offerings—iconic heritage, exceptional food-and-beverage, comprehensive wellness, and curated luxury experiences—while driving engagement with high-net-worth individuals, experience-seeking travellers, and discerning city dwellers.

As Langham Hospitality Group prepares for upcoming property openings and celebrates milestones across its existing hotels the FINN Partners brief broadens out to include crafting and amplifying a compelling global narrative that showcases the group's unique blend of tradition and modernity while securing its position as a benchmark for luxury and innovation in hospitality.

“Recognizing FINN Partners’ global leadership in travel and hospitality, we are thrilled to collaborate with their teams to elevate and redefine our group’s brand and profile in key markets,” said Shelley Tso, vice president, marketing and communications, Langham Hospitality Group. “With ambitious plans to triple our portfolio over the next 10 years, and several exciting developments in the pipeline, we are confident that this partnership will enhance our brand presence and that FINN’s expertise will be invaluable in bringing this vision to life.”  

“With its impressive collection of properties, strong tradition of high-touch services, and creative offerings and experiences designed to reward contemporary travellers, Langham Hospitality Group is a remarkable player in luxury hospitality, and we are excited to trumpet the expansion of its brands into new destinations,” added Jennifer Hawkins, managing partner, North American Travel, FINN Partners. “Working closely with our colleagues in the UK, FINN Partners will employ all of its communications innovations to tell the story of Langham Hospitality Group and ensure that it gets heard by top-tier media across many mediums and the audiences they serve.”

The FINN Partners UK Travel portfolio includes brands such as Delta Air Lines, Rixos Hotels, and Washington, D.C.  The FINN Partners US Travel portfolio includes brands such as Turkish Airlines, San Francisco Travel, and Montage Hotels and Resorts.