LONDON —  Lansons has hired former Teneo creative director Liam Bell as its first executive creative director, with a brief to build a creative team at the consultancy as it positions itself as a leading advisor on reputation and behavioural change. 

Bell has worked with brands including Tesco, O2, Unilever, Shell, DFS, McDonald’s and Instagram during his 17-year career at first Blue Rubicon and then Teneo, which bought the former agency in 2015.

Lansons CEO, Gordon Tempest-Hay – who joined the firm from Teneo in January 2022 as founders Tony Langham and Claire Parsons started succession planning  – said: “I’ve worked with Liam for many years and know he is one of the best creatives in the industry. We’re lucky to have him and confident he will be a transformative hire.

"Along with our new director of strategy, David Rowson, Liam will be building a planning and creative team that will compete at the top of the market with insights and ideas that resolve a client’s toughest challenges."

Bell added: "Lansons is hugely respected in the market and well known for its culture, sector expertise and ability to tackle the most difficult reputational challenges but, honestly, I was particularly attracted to its unrelenting ambition and desire to innovate.

"Lansons is 30 years old and has achieved so much, but still behaves like a challenger and I love that mentality. Adding strategic and creative depth to an already hugely talented team makes for a heady mix. I can’t wait to get started.”