NEW YORK — Larry Koffler, a 26-year Edelman vet, is leaving the agency to join Burson Cohn & Wolfe as a senior leader in its brand solutions practice.

Koffler, who most recently led Edelman's business and social purpose practice, will formally be titled executive VP and managing director. He will assume the new role Jan. 14.

Koffler has been at Edelman his entire career, joining as an assistant account executive in 1992. He has led the agency's business and social purpose practice for the last seven years. Before that, he was the global client leader for Unilever, a job that encompassed handling more than 10 brands, practice areas and offices.

“Larry has had an extraordinary career leading integrated communications programs that bridge brand, corporate and purpose for some of the world’s most iconic brands and organizations,” said BCW North America president Chris Foster. “His award-winning experience across a wide variety of industries will be invaluable to clients that need powerful programs that exceed expectations and drive meaningful results. I am excited for what he will add to BCW’s celebrated brand solutions business.”

Koffler will report to Thomas Bunn, who in October joined BCW as executive VP, global brand and integrated solutions from Zeno. Building the practice is part of BCW’s months-long effort to expand the leadership of the new agency, created earlier this year by Burson-Marsteller's takeover by smaller WPP sibling Cohn & Wolfe.

Koffler is the second longtime Edelman exec who announced this week they'd be parting ways with this agency. Tish Van Dyke, chair of Edelman’s global food and beverage sector, will be leaving her role after 21 years with the firm.