Diana Marszalek 28 Mar 2023 // 3:45PM GMT
DALLAS — Lars Rosene has joined Allison+Partners as managing director of Allison Advisory+Industrials Group, bringing more than two decades of agency and in-house experience to the role.
In the newly created position, Dallas-based Rosene is responsible for driving the growth of the agency’s industrials portfolio, as well as leading the global expansion of Allison Advisory, the agency’s management consulting offering. He already has helped secure new A+P clients including Worldwide Express and Albers Aerospace.
Rosene joins A+P after nine years at Flowserve Corporation, where he most recently served as the machinery company’s VP of corporate communications and public affairs. Earlier in his career, Rosene served as Zelo Public Relations managing partner and Citi VP of communications & public affairs. He also spent more than two years as an A+P senior advisor.
“As we manage through an economic slowdown, companies will look to execute business transformation/change management, requiring C-suite and BOD-level counsel, sparking an opportunity globally for Allison Advisory,” said global president + chief client experience officer Matthew Della Croce, to whom Rosene reports. “Lars brings incredibly relevant experience to successfully grow this part of our business, while partnering with many other colleagues across the agency. Additionally, Lars has deep connections and expertise in the Industrials space, which we believe will support and grow this industry offering around the globe"