Maja Pawinska Sims 28 Nov 2019 // 9:18AM GMT
LONDON — The Lawn Tennis Association (LTA), the national governing body for tennis in the UK that runs the official tournaments leading up to the Wimbledon championships, is conducting a full agency roster review.
The review process, which is being run through Creativebrief, includes a search for creative, strategic, media, social and PR agencies, with the LTA open to appointing separate agencies, or one full-service agency.
The agency roster review is part of the association’s determination to open up participation and engagement in tennis, from grassroots through to the professional game, in line with its “Tennis Opened Up” vision. The LTA works with schools, volunteers, coaches and venues across the UK, and represents more than 590,000 members.
Richard Daish, marketing and commercial director of the association, said: “We want to open up the game and drive participation, revolutionising our marketing to accelerate progress and amplify the benefits of tennis.
“With this in mind, we’re aiming to appoint either the right mix of multiple agencies or one full-service agency that can support our ambition. The next chapter will be exciting; there are some big plans ahead.”
Former Virgin Media group corporate affairs director Victoria Byrne joined the LTA as its new director of communications in June 2018.
The LTA runs approved tournaments for players of all ages, the four cornerstones of which are the premier grass-court events leading up to The Championships at Wimbledon each year: the Nature Valley Open in Nottingham, the Nature Valley Classic in Birmingham, the Fever Tree Championships at The Queen’s Club in London and the Nature Valley International in Eastbourne.