ORANGE COUNTY, CA--UK technology PR firm Liberty Communications has named Michael Bingham to lead its newly-launched US presence.

Bingham arrives after departing his role as director of corporate marketing and communications at STEC last year. His 15-year tech PR career also includes positions at SRS Labs and Maples Communications.

As head of Liberty's US region, he is charged with building the company's position in the country and increasing visibility of the its US client base. Bingham will remain based on the West Coast, where Liberty sets up an operation in addition to a New York office.

"Michael has the experience to implement our integrated communications and digital approach within a regional context and at the same time embrace our dedicated approach to client services, recognising that this must lie at the heart of everything we do as a company,” said Liberty MD Dee Gibbs.