Diana Marszalek 19 Dec 2022 // 10:00AM GMT
NEW YORK — LinkedIn has parted ways with Golin, which has been the platform’s global social media agency since 2021, PRovoke Media has learned.
“We take pride in our work together, and wish them the best of luck in the future,” a Golin spokesperson said in confirming the split.
PRovoke Media understands Golin’s account team learned of the relationship’s end late last week. LinkedIn did not respond to request for comment.
LinkedIn’s partnership with Golin dates to July 2021, when the networking platform hired the agency to handle its global social media. LinkedIn’s previous agencies include EP+Co, which was named the platform’s social media agency of record in 2018. Mischief handles LinkedIn's consumer PR in the UK.
At that time, Golin announced the partnership in a LinkedIn post.
“Our diverse team of digital specialists around the world looks forward to helping LinkedIn be the most inclusive, engaging and helpful platform for professionals. The mission of LinkedIn is simple: connect the world’s professionals to make them more productive and successful,” Golin wrote.
Launched in 2003, LinkedIn has been on a growth trajectory following Microsoft's purchase of the platform for $26 billion in 2016. The 2022 fiscal year saw LinkedIn’s revenue grow to $13.8 billion, up from $10.2 billion in 2021 — its first $10 billion year.
Business continues to be on the upswing. In Q1 FY 2023, LinkedIn reported revenue up 17% year-over-year and a record 875 million users.