Diana Marszalek 07 Jul 2021 // 2:34PM GMT
NEW YORK — LinkedIn has hired Golin to serve as its global social media agency partner.
“As LinkedIn’s Social Media agency, we’ll unpack rich insights to better understand its members, use social listening to create relevant and cultural conversations that matter and build engaging communities through attention grabbing earned-first content, 1:1 dialogue and more,” Golin said in a LinkedIn post.
LinkedIn’s previous agencies include EP+Co, which was named the platform’s social media agency of record in 2018. Mischief handles LinkedIn's consumer PR in the UK.
In its LinkedIn post, Golin said: "Our diverse team of digital specialists around the world looks forward to helping LinkedIn be the most inclusive, engaging and helpful platform for professionals.
"The mission of LinkedIn is simple: connect the world’s professionals to make them more productive and successful."