NEW YORK—Allison+Partners has named Lisa Rosenberg as the agency’s chief creative officer, based in its New York office. She will be responsible for keeping the agency, and its clients, at the forefront of innovation.

According to Andy Hardie-Brown, co-founder and chief operating office, Rosenberg will be charged with “blending art and science in the pursuit of creative perfection for global brands: big ideas substantiated by data, refined by superior insights, and polished by intuition.”

Rosenberg spent 21 years at Porter Novelli, rising to become senior partner, chief marketing officer, and managing director of the firm’s New York office. More recently, she was president of Euro RSCG Worldwide PR in New York.

For more than 15 years, Rosenberg managed brand campaigns and global communications initiatives for Gillette, launching such well-known products as ProGlide, Fusion, Mach3, Venus and Sensor for Women. Rosenberg also spearheaded PepsiCo's first global tweetup in 2008 and subsequent digital initiatives including Internet Week and BlogHer sponsorships.

She has worked with leading companies including Procter & Gamble, Reckitt Benckiser, British Airways, Johnson & Johnson, Mercedes-Benz, Sprint and HP.