Diana Marszalek 18 Jun 2019 // 5:05AM GMT
MIAMI — Furthering its global reach, LLYC is joining Finsbury, Glover Park Group and Hering Schuppener in a partnership that’s been up and running since 2016.
Joining as an associate partner gives LLYC access to a global network staffed by more than 500 communicators in 16 offices in the US, Europe and Asia. The other partners, in turn, are able to tap LLYC’s capabilities in Latin America, Spain and Portugal.
“I am thrilled that LLYC is joining this global partnership as it means giving our clients access to the best communication players in the world’s financial centers and political capitals,” said partner and president Jose Antonio Llorente. “This partnership advances our strategy of combining a local focus with global reach, working with talented communications advisors all over the world.”
The growing network of agencies dates back to 2016, when WPP partners Finsbury and Hering Schuppener struck the original partnership that gave rise to the larger network. WPP sibling Glover Park Group joined the following year.
LLYC is the third associate partner to join the alliance, following the additions of France’s Image Sept and Fogel & Partners, which serves the Nordic region, last year. The associate partnership has no impact on LLYC’s ownership or leadership structure.