MILAN — Mediobanca’s long-time communications lead, Lorenza Pigozzi, has left the Italian bank after 21 years to join Fincantieri, one of the world’s largest shipbuilding groups, as head of communications and external relations.

Pigozzi held various roles at Mediobanca, becoming director of communication and institutional relations in 2013, with responsibility for managing the brand’s reputation throughout two leadership changes, as well as during the Eurozone debt crisis.

Fincantieri, which was founded 230 years ago and last year had revenues of €6.7 billion, operates 18 shipyards around the world and has more than 21,000 employees. It is the only global shipbuilder operating in all marine industry sectors, including the construction of cruise, naval, and offshore vessels for the oil, gas and wind energy sectors, as well as marine interiors, advanced systems, electronics digital technology and cybersecurity.

Pigozzi told PRovoke Media: “Thanks to my long career at Mediobanca I’ve learned to balance the communication of one of the strongest financial corporate's brands between a decade of market challenges, from the euro, through the debt crisis to the new era of fintech and wealth management. I decided to joint Fincantieri thinking of a new challenge in the industrial sector at the higher level. The group’s global recognition in many markets is truly an asset; the challenge will be to boost its role as a top reputable Italian global corporation.”

Fincantieri CEO Pierroberto Folgiero added: “Lorenza's entry into the Fincantieri management team will support the achievement of the group's business goals through integrated management of multichannel communication strategies. Her experience will be fundamental to starting an innovative path in managing the challenges related to group positioning, brand reputation and ESG issues.”

A regular on PRovoke Media’s Influence 100 list of the world’s most influential in-house communicators, Pigozzi has been a member of the board of directors of CheBanca for six years and is also a member of the board of Mediobanca Innovation Services, Ricerche e Studi – a group that develops economic and financial studies on Italian companies and markets – and Italian broadcast regulator Auditel.