LONDON—UK based corporate and public affairs firm Luther Pendragon has purchased Lucid Communication, a public relations firm with expertise in the financial and professional services industries and offices in both London and New Jersey.

Beth Jarecki, previously president of Lucid USA, will lead the new US operations, which will be rebranded as Luther Pendragon US and will work alongside the firm’s existing London and Brussels operations.

"By joining with Lucid, not only do we enhance our credentials in the financial and professional services industries, but we now have a platform for Luther Pendragon to expand its American client base and to provide our UK clients with a proven communications capability in the US,” says Simon Whale, managing director at Luther Pendragon.

Added Jarecki, “We decided that in order to sustain our growth we needed access to the resources available from a larger business.”

Through its office in Westfield, NJ, Luther Pendragon will provide communications counsel and support to both domestic and UK clients looking to develop their business in the US.

Prior to joining Lucid, Jarecki was a managing director at The Torrenzano Group and also held positions at Ogilvy Adams & Rinehart and Gavin Anderson & Company focusing on M&A, special situations and financial communications.