NEW YORK — All Points North, which runs high-end treatment and rehab centers, has handed its PR business to Diffusion.

As agency of record, Diffusion is tasked with executing a brand awareness campaign that supports APN’s goal of destigmatizing mental health issues and treatment.

Diffusion’s PR campaign will position APN as the premier one-stop-shop for mind-body health by building awareness in mainstream business, technology, and healthcare spaces. The campaign will focus on earned media and thought leadership focused on eradicating misconceptions about mental health through education.

There was no competitive review. APN has worked with agencies including Bospar, which handled communications for APN after reality TV star Scott Disick alleged the company betrayed him by leaking photos of his stay.

“We’re facing a mental health crisis in this country of epic proportions. As an industry, we can no longer maintain the status quo, treating everyone with the same cookie-cutter approach, and hoping it works out,” said APN founder and CEO Noah Nordheimer. “At APN, we believe in healing dysfunctional behaviors by treating the root causes and offering each client the full continuum of care, wherever they are. When it comes to mental health, the more conversations we can have, the more silos we can break down between disciplines, the better the outcomes we can expect. Diffusion’s proven track record in developing corporate thought leadership around tough topics and experience at the intersection of health and technology makes them an ideal partner for APN as we seek to influence a stalwart industry.”