Diana Marszalek 01 Nov 2023 // 1:00PM GMT
NEW YORK — Yahoo has hired Lyft’s Sona Iliffe-Moon to serve as chief communications officer.
Iliffe-Moon will guide all aspects of Yahoo’s global communications strategy, overseeing corporate, consumer, and internal communications. Her remit includes promoting innovation across Yahoo’s products and demonstrating the brand’s evolution. Iliffe-Moon also will partner with Yahoo’s marketing team on integrated campaigns.
Iliffe-Moon succeeds Sanette Chao. Her appointment follows several recent key leadership hires, including Tressie Lieberman as CMO.
Before joining Yahoo, Iliffe-Moon served as VP of communications and a member of the executive leadership team at Lyft. She was responsible for communications across corporate, consumer, and policy as well as direct-to-consumer storytelling through brand social and content.
She previously held senior leadership roles at Facebook, Nestlé and Toyota.
“Sona has a proven track record in elevating influential brands, and we look forward to welcoming her to Yahoo at a pivotal inflection point in the company’s history,” said CEO Jim Lanzone, to whom Iliffe-Moon reports. “As Yahoo charts a new path forward and our story continues to unfold, Sona will be instrumental in shaping our narrative and sharing it with the world.”