LONDON — Communications consultancy Lynn has expanded its behavioural science and climate change teams with the appointment of three senior advisors.

Samar Khanna (pictured) joins as director of Lynn Planet, a practice combining behavioural science, misinformation, macroeconomics and social justice to support clients’ response to the climate crisis.

A macroeconomist, Khanna joins from the Thinking Ahead Institute, a global not-for-profit investment research network focused on mobilising capital for a sustainable future, which represents more than 55 of the world’s largest asset owners and managers, with a combined responsibility for over USD$12 trillion.

Khanna also bolsters Lynn’s senior leadership team, joining Alice Cadwgan, director of campaigns and operations, a former managing partner of Ogilvy who joined the firm in June, and Stefan Rollnick, head of the agency’s Misinformation Cell.

“We are in the decisive decade for climate action,” said Khanna. “As director of Lynn Planet, I am excited to build a practice which will promote engagement and collaboration between communities, businesses and governments to design and deliver sustainable behaviour changes which will deliver on our planet’s net-zero goals.”

In addition, Dr Laura de Molière, formerly head of behavioural science at the UK Cabinet Office, and Chris Perry, a former head of behavioural science and public affairs at research and consulting firm Ipsos, become consultant advisors to Lynn’s behavioural science practice, which works with organisations around the world.

Lynn founder and CEO Shayoni Lynn said: “As the first UK communications consultancy to truly embed science and experimentation consistently into all campaigns, we continually look for ways and means to scale the reach of our work. This includes developing products and services meaningful to clients in addition to having the world’s best talent. I am hugely proud to welcome two extremely talented and well known leaders in behavioural science Laura and Chris, and sustainability research specialist Samar into Team Lynn.

“These three experts add significant value to Lynn’s strategic capabilities, in turn aiding our clients and the world at large to benefit from game changing communications consultancy. With a specific eye towards expanding the societal and geographical reach and impact of our work, I am excited for the opportunities collaboration with them and our clients will produce in Lynn’s next phase of growth.”

De Molière added: “The application of behavioural science to campaigns has seen an enormous growth over the past decade, and for good reason: I firmly believe that in order to solve some of the world‘s most complex and pressing problems we need to view them through a sharp behavioural lens. I deeply care about the quality and rigour of applied behavioural science and am looking forward to advising Lynn.”