NEW YORK—M Booth Group, parent of M Booth and M Booth Health, was named PRovoke Media’s North American Agency of the Year at last night’s SABRE Awards ceremony, held at Cipriani 42nd Street.

M Booth was one of 16 US agencies presented with Agency of the Year trophies, selected from among our list of the 80 Best Agencies in the United States, published a month ago, while M Booth Health was presented with our trophy for the Best Small Agency to Work For, based on a survey of agency employees across more than 40 firms.

“Our new Best Agencies process looks for firms that have exceptional growth, great workplace culture, a track record of creativity, impressive thought leadership, and a commitment to innovation, and M Booth Group was a strong contender on all five criteria,” said Paul Holmes, editor of PRovoke Media. “In addition to Best Agencies to Work For success, the firm has won numerous SABRE Awards this year, and turned in impressive growth in 2024. It was a standout year and the firm was a deserved winner.”

There were US Agency of the Year trophies for 15 other firms, including Axicom, Bully Pulpit International, C+C Group, Egami, Golin, Hunter, JPA Health, Method Communications, Mike Worldwide, MSL, Prosek, Precision Strategies, Trailrunner, Real Chemistry, and SKDK.

“Our new approach and a rigorous selection process resulted in recognition for a wide range of firms, from giant global agencies to boutiques, from generalists to specialists, across the entire region and across all specialties,” said Holmes.

PRovoke Media also named two Canadian Agencies of the Year (from among the 10 Best Agencies in Canada): Craft Public Relations and Zeno Canada.

Our New Agency of the Year was Honeymoon.