NEW YORK—M Booth has hired DeVries Global MD Adrianna Bevilaqua as chief creative officer.

Bevilaqua takes on the newly-created role at the Next 15 firm after more than four years with DeVries, most recently as MD of creative and strategic planning. Prior to that, she spent eight years with Ketchum.

“I would describe [Bevilaqua] as a triple threat: imaginative, data-driven and client-centric," said M Booth CEO Dale Bornstein. "Her integrated marketing experience enables her to develop client ideas that can work across every channel."

In addition to leading DeVries' creative and social media departments, Bevilaqua also led insights around marketing to the non-mom demographic in the white paper Shades of Otherhood, and is a contributing blogger for Dot Complicated.

As we examine creativity in 2015 and beyond, one thing is clear: the idea of singular genius is dead," said Bevilaqua. "True brilliance happens through collaboration, partnership and the end-to-end work of an entire agency.”