Maja Pawinska Sims 28 Jun 2022 // 9:18PM GMT
NEW YORK — M&C Saatchi Sport & Entertainment North America has appointed Sabrina Lynch to the newly-created role of senior vice president of brand strategy.
A former SVP of integrated marketing at Taylor and SVP of consumer marketing at Zeno Group, Lynch joins M&C Saatchi Sport & Entertainment to work with the agency’s clients across sport, entertainment, technology and culture.
Lynch told PRovoke Media: “I'll be joining the C-suite team in a brand-new role to nurture the client portfolio through brand strategy offerings and expand our insights, planning, and analytics capabilities to drive commercial growth. There will be more news to come!”
A vocal champion of diversity, equity and inclusion, Lynch has worked with brands and organisations including Diageo, Intel, P&G, Lenovo, Samsung Global and the Mayor of New York’s Office on racial and social equity initiatives such as P&G’s Take on Race and Diageo’s $20 million Community Fund. She is also an executive fellow at Harvard University teaching business storytelling.
Lynch was a member of the PRovoke Media Innovator 25 cohort in 2020, has won two Cannes Lions and was AdWeek’s Adcolor ‘Rockstar’ honoree in 2021.
M&C Saatchi Sport & Entertainment North America’s clients include Adidas, Reebok, Oakley, Sonos, Busch Light and Hendrick’s Gin.