NEW YORK — M&C Saatchi Sport & Entertainment has promoted Steph Lund to North America CEO, to oversee the firm’s newly merged East and West Coast offices.

Lund, previously New York MD, is responsible for leading and evolving the agency’s North America offering, overseeing operations, staff, client services, development, and growth.

Her appointment marks the first time the agency's New York and Los Angeles offices have operated under one leader since the LA office opened in 2017. There no longer will be New York and LA leads.

New York will remain the firm’s North America headquarters.

Lund has been with the agency since 2018, when she joined as New York managing director. Before that, she was senior VP overseeing communications strategy for The Fader and its sister agency, Cornerstone, where she grew the public relations offering beyond niche music and talent clients to broad consumer communications.

“Steph fundamentally understands the nuances of this ever-changing landscape and recognizes the power of a fully integrated communications approach to connect brands to consumers through earned actions,“ said global CEO Steve Martin. “This is a new chapter for the Sport & Entertainment group, as the team continues to evolve and grow our offering and presence in North America and I’m thrilled that Steph and her team are leading that charge.”