LONDON — M&C Saatchi Talk has made three senior hires as it seeks to “supercharge” its creative and strategic bench.

Michael Lamb (pictured, centre) joins from Golin, where he was a director, as creative strategist in earned media. He will work with head of strategy and creative Will Cooke and head of growth Alex Michael – who joined M&C Saatchi Talk in the spring – in “driving the agency’s proposition, process, and practice forwards."

Before joining Golin in 2018, Lamb worked at agencies including Red Lorry Yellow Lorry and The Media Foundry, and has worked with clients including Sony and Unilever.

In addition, Shinal Pancholi (right) is the agency’s new social creative strategist, supporting head of creative development Sophie Bannister. She joins from her previous role as head of social and digital for sister agency M&C Saatchi World Services, where she worked with clients across the government, not-for-profit and charity sectors.

Finally, Sophie Newman (left) has been appointed as creative strategist, after four years with the agency as a business development director.

Cooke said: “By evolving our agency offering, we will be helping not only our own agency growth but our clients’ growth too, and ensuring we’re creating campaigns that truly engage. With the recent reset experienced following the last 18 months, brands need to find new ways to connect with audiences and identifying these means asking the right questions to set ourselves and our clients up for success.”

M&C Saatchi Talk COO Ryan Woor added: “As announced six months ago, in the wake of our significant agency and client growth, we’ve been working to invest in the strategic, creative talent that now joins us to reinforce our success in crafting compelling conversations for our clients. I am delighted to have Michael, Shinal and Sophie join us in leading this exciting and business-defining journey.”