LONDON — M&C Saatchi Talk has won the global PR account for Pernod Ricard-owned Irish Distillers’ portfolio of whiskey brands.

The agency is tasked with driving global earned media coverage for brands including Jameson Irish Whiskey in trade and consumer media and introducing them to new audiences around the world.

Irish Distillers is one of Ireland’s leading producers of Irish whiskeys, exporting to more than 130 markets.

M&C Saatchi Talk’s remit covers global Jameson whiskey launches, as well as a brand portfolio that also includes Redbreast, Midleton Very Rare, Method and Madness, The Spots, Powers and Knappogue Castle.

Irish Distillers Pernod Ricard communications and corporate affairs director Kathryn D’Arcy said: “We look forward to working in partnership with M&C Saatchi Talk as we continue to build on our success and bring our world-renowned whiskeys to new and existing audiences on the global stage, through creative and innovative product launches and earned media campaigns.”

M&C Saatchi Talk head of growth Alex Michael added: “We’re really looking forward to working with the team to drive conversations about the craft, expertise, taste, and ambition behind their famous range of Irish whiskeys and the Midleton Distillery the world over.”