LONDON — Global recruitment firm ManpowerGroup has selected Red Havas as its UK PR agency of record after a competitive pitch.

Manpower, which is one of the top three staffing firms in the world, has briefed the agency to position it as a leading source of insights on the UK labour market, hiring trends, the evolution of skills and leadership, and the future of work.

Red Havas will lead PR across the family of brands within ManpowerGroup, including Manpower, Experis, Talent Solutions, Right Management and Brook Street. The team’s remit includes developing and delivering creative campaigns and an always-on press office serving key national, regional, trade, and broadcast media channels.

The win extends Red Havas’ existing relationship with ManpowerGroup at a global level, with the team already responsible for global PR strategy and the North America PR remit.

ManpowerGroup UK head of communications Savannah Dixon said: “We’re absolutely thrilled to have Red Havas on board as our PR partner to bolster our public relations programme. We’re proud to be an industry leader here in the UK through our thought leadership work and we knew that it was time to push that further in the wake of the many recent workforce changes. With the support of Red Havas we’re looking forward to pushing the news agenda even further.”

Red Havas London managing director Rachael Sansom added: “We’re extremely proud to be extending our relationship with ManpowerGroup by welcoming ManpowerGroup UK and Right Management onto our client roster. The UK’s labour market is currently experiencing its biggest shake up since the industrial revolution, which provides a wealth of PR opportunities to showcase exactly what the business has to offer during this unprecedented time. We’re currently developing plans which will encourage a bolder and more consistent approach in a bid to drive increased media coverage and awareness.”

ManpowerGroup UK joins Jaguar Land Rover, LinkedIn, Vinted and American Express in Red Havas’ client portfolio.