NEW YORK — Marina Maher Communications has promoted president Rema Vasan to global president, in a move meant to reflect the worldwide perspective the US agency brings to its work.

In the newly created role, Vasan will continue to oversee MMC’s healthcare, corporate and consumer practices, as well as the agency’s earned media, creative, digital innovation, and business strategy & analytics teams. She assumed those responsibilities when she became president in March.

Her remit now will also include accelerating digital innovation in line with global strategy, including influencer marketing, and growth areas such as social commerce and Rx script attribution.

Vasan said MMC has no plans to open office in other countries. Rather, elevating the firm’s global bent is more about serving clients with innovations and strategies that could work beyond the US, particularly by other Omnicom agencies around the world.

“It’s really listening to our clients and addressing what our clients’ business needs are, and how we best achieve their business objectives,” Vasan said.

MMC hasn't decided whether to replace Vasan as president.

“MMC’s success is grounded in crafting creative ideas and innovations that live at the intersection of our brands’ audiences and culture. We know our audiences, their sources of influence, and trends that shape their lives very deeply, and this approach transcends global borders,” said CEO and founder Marina Maher. “Rema brings a truly unique perspective shaped by her multi- disciplinary, non-linear career path, and it’s given her the uncanny ability to look around corners and sense what’s next. The elevation of her remit to a global level is a natural next step in our company’s trajectory to delivering impactful business-driving solutions for our clients and to Omnicom.”

This is Vasan’s second promotion in the two-plus years since she joined MMC as executive VP and chief innovation officer from MSL, where she led the global P&G relationship and oversaw its influencer marketing offering.

MMC has had a string of leadership changes since that time. Most recently, the firm named new creative, strategy and business leaders, filling roles vacated by departures including executive creative director Ted Sabarese and chief strategy officer Joydeep Dey.