LONDON — Broadcast PR agency Markettiers has made two hires to its senior team in response to client demand across the healthcare and travel sectors.

Rachel Royall joins as director of health, wellbeing and life sciences to oversee the agency’s existing healthcare accounts and with a brief to further develop the offer. After holding senior public sector communications positions in central government, NHS Digital and NHS Hospital Trusts, she joins Markettiers from IBM, where she was communication director for UK healthcare and life sciences.

A previous Markettiers client, Royall said: “I’m passionate about the role that communication can play in improving healthcare, and the health sector will benefit hugely from better use of broadcast media – especially as organisations and brands start to embrace technologies that mean we think about the role of voice and sound in an entirely different way.

“Alongside traditional outreach, I’m particularly keen to focus on podcasts and the benefits this growing medium presents to our industry in driving external and stakeholder engagement.”

Also joining the senior team is another former client, Paul Nelson, who becomes head of travel and tourism after more than a decade at Reed Exhibitions, where he was portfolio press and PR manager for global trade show World Travel Market. He was previously PR and internal communications manager for

Nelson’s remit is to expand the agency’s travel business, with existing clients including Eurotunnel and Cunard. He said: “I have championed the benefits of broadcast exposure throughout my PR career and I know how skilled the team are at achieving high quality broadcast coverage to help meet business objectives.”

Markettiers CEO and founder Howard Kosky added: “I’m delighted to welcome to the business both Rachel and Paul. They bring with them extensive sector specific experience which will help ensure that our clients continue to receive market leading support and direction driven by a depth of knowledge and understanding.”