NEWBURYPORT, MA — Matter Communications has acquired the Hollenbeck Group (THG), the Portland-based boutique tech PR firm that launched in October last year.

THG founder Kent Hollenbeck now joins Matter as VP of the West Coast and member of the firm’s senior staff. Matter will also gain THG's staff, network and accounts, including THG anchor client HTC, for which the firm handles global corporate comms.

Hollenbeck launched THG after ending a 13-year career with Waggener-Edstrom.

“After a thorough analysis of West Coast options, it was clear Portland provided the best combination of characteristics important to our business,” said Matter founder/CEO Scott Signore.

“Portland’s central location gives us easy access to important markets like Seattle, the Bay Area and Boise, there is a burgeoning tech scene in Portland itself, and the city has a focus on craftsmanship and doing things right that meshes perfectly with Matter’s culture and approach.”

Matter's existing West Coast client roster includes Esri, TriQuint and Lexar Media. The firm also maintains offices in Newburyport, MA, Providence, RI and Boston.