Maja Pawinska Sims 07 Mar 2022 // 5:53PM GMT
LONDON — Milk & Honey PR has appointed broadcast journalist Zharina Arnaldo to a newly-created partner-level role, with a brief to build out the agency’s media capabilities.
Arnaldo (pictured, left) has worked for international media outlets including the BBC, CNN, Reuters and Al Jazeera English. As a consultant, she has advised heads of state and C-suite executives on communications strategies and crisis/reputation management. She also brings consumer and B2B experience from work with P&G, fintech Klarna, and Finnish telecommunications company NetHawk.
In her new role, Arnaldo will work closely with founder and group CEO Kirsty Leighton across the agency’s financial services, fintech and B2B client portfolios.
Leighton said: “Zharina is exactly what we were looking for to enhance our media capabilities and elevate our client offering. We believe, above all else, that ‘good’ business is good business and it is this ethos that helps us to attract some of the finest industry talent. Zharina is testament to this – bringing internationally respected insight to Milk & Honey and our clients; and we know that she will be integral to driving continued growth.”
Arnaldo added: “My motivation as a journalist and PR professional has always been to make a positive impact. Milk & Honey gives me the opportunity to join a B-Corp pioneer where I can fully harness my creativity and expertise to help brands shape a progressive, more sustainable and better business future. I’m looking forward to the journey – both with Milk & Honey and our clients.”
The hire is Milk & Honey’s fourth partner appointment in as many months, following consumer and planning lead Kathryn Myers, who joined in January, global creative director Ottilie Ratcliffe, who joined in October, and Michael West Jr, who joined the US team in December 2021.
At the same time, Tushar Parmar (pictured, right), who has been with the agency for two and a half years and leading on junior recruitment and trustee director for the company's Employee Ownership Trust, takes on the role of client director.