NEW YORK — Sam's Club, the warehouse club giant owned by Walmart, has moved its consumer PR business to MMC.

As the retailer’s consumer PR agency of record, MMC will be responsible for leading all consumer-focused PR efforts for the brand including its Member’s Mark brand and portfolio of products available in stores and online.

Hotwire, which Sam’s Club hired in December 2023, will continue to handle the  chain's corporate media relations and executive thought leadership work. The chain worked with an agency in Arkansas, where Walmart is based, on consumer PR.

“MMC’s human-first approach to communications will be instrumental in elevating the awareness and differentiated experience of Sam’s Club and our Member's Mark brand,” Sam’s Club VP of corporate communications Amy Sarosiek said via email. “We look forward to collaborating with the creative minds at MMC and Hotwire to shine a light on the quality, value and convenience Sam’s Club brings to the communities we serve.”