Maja Pawinska Sims 05 Mar 2019 // 8:47AM GMT
LONDON — Mondelez International, the world’s largest snacks company, has chosen Weber Shandwick to handle its public affairs account after a competitive pitch.
David Mills, Mondelez International's head of external communications for the UK & Ireland, confirmed the appointment, saying the agency would “provide general public affairs support in the UK” for the American multinational.
The assignment, which is a new one, does not include public affairs for any of Mondelez’s individual brands, which include Cadbury, Oreo, Belvita, MIlka, Philadelphia, Toblerone and Ritz.
Hanover recently won Mondelez International’s trade communications account, while Golin handles PR for several of its brands.
Mondelez, which has a market capitalisation of more than $68 billion and operates in 165 countries, was created in 2012 when Kraft’s snack brands were spun off from its grocery business.