LONDON — British Fashion retailer Monsoon has appointed Threepipe Reply as its retained agency for digital marketing in the UK, after a competitive pitch. 

The agency's brief includes managing paid search and social advertising activity and performance marketing campaigns throughout the year, after the retailer relaunched its online store in the wake of high street closures.

Monsoon digital director Tristan Vanhegan said: “We are delighted to be working with Threepipe, who have a depth of experience working with multi-channel retail brands like ourselves. They have hit the ground running in the build-up to peak season and we are looking forward to planning out a successful 2022.”

Threepipe co-founder Farhad Koodoruth added: “Monsoon is such an iconic retail brand that continues to innovate across its business and we’re excited to be working with Tristan and the team.”

Other recent account wins for Threepipe – which was bought by Italian technology group Reply two years ago – include UEFA Women's Euro England 2022; beauty brand Ioniq; and hairstyling brand GHD.