PRovoke Media 28 Mar 2023 // 12:00PM GMT
NEW YORK — Publicis-owned midsize agency MSL Group and its clients received more North American SABRE Awards nominations than any other firm, with 19 campaigns among the finalists in the competition, which recognizes Superior Achievement in Branding, Reputation & Engagement.
MSL received the highest number of nominations from our SABRE judges, ahead of Interpublic-owned Weber Shandwick (15), Omnicom’s Ketchum (14), Citizen Relations (part of Canadian holding company Vision 7) with 12, and independent Finn Partners (10).
The finalists were chosen from approximately 2,000 entries to this year’s competition, with the winners to be announced at our annual awards dinner, which takes place at Cipriani 42nd Street in New York on May 2. Tickets and tables for the awards ceremony are now on sale.
“Once again, the level of competition was extraordinarily high,” said PRovoke Media founder Paul Holmes, who chaired the jury. “The campaigns that made it to the shortlist should make the creative teams responsible very proud, because far more entries fell by the wayside as our judges selected the best of the best.
“What we are seeing is far greater use of data and analytics, both in campaign planning and strategy, which drives creativity, and in measurement and evaluation, which means winning campaigns have a real business iimpact.”
Other firms with multiple nominations include Allison Partners (nine), BCW (eight), Current Global and Edelman (seven each); Bospar, GCI Health, Praytell and Real Chemistry (six each); and C+C, FleishmanHillard, Hill+Knowlton Strategies, M Booth, and Veritas (five each).
On the client side, there were 10 Procter & Gamble campaigns on the shortlist (for brands as diverse as Charmin, Gillette, Pampers and Tampax); seven campaigns for Inspire Brands (Arby’s Baskin Robbins, Sonic); six for Walgreens; five for Bayer; and four for H&R Block.
A complete list of finalists can be found here.