TAIPEI—ICL MSL, part of MSLGroup, has been selected by Taiwan’s Bureau of Foreign Trade as its strategic communications partner to drive an international branding campaign in key Asia markets.

ICL MSL and the MSLGroup Asia network, including Genedigi Group of China and Hanmer MSL in India, will partner with Taiwan External Trade Development Council to co-create an international branding campaign to drive awareness of “Taiwan Excellence” in markets such as China, India, Vietnam and Indonesia.

ICL MSL will lead network offices and affiliated agencies across Asia to engage consumers through integrated and themed social media and PR events. The campaign will seek to increase consumer awareness of Taiwan’s production and design of telecommunication and computing products, home appliances and leisure equipment.