LONDON — MSL UK has strengthened its creative offering with the hire of Kim Allain to its creative team.

Allain joins from Talker Tailor Trouble Maker, where she was promoted into the role of lead creative last February, becoming one of the youngest black female creatives in the industry. At Talker Tailor, she worked across accounts including Deliveroo, Poundland, Mastercard and Tastecard.

At MSL, Allain has already contributed to the agency winning new yet-to-be-announced work. Group creative director Michael Dowell, who has been at the Publicis agency since 2012, said: “What a time to join a new agency. The industry has just experienced a huge shift, overnight, and we need culturally relevant creatives more than ever to help our clients navigate a rapidly changing landscape.”

Allain added: “If the past four years taught me anything, it’s to sprinkle some fabulousness even in the most adverse times.”

At Talker Tailor, co-founder Steve Strickland told PRovoke Media: “As one of our original troublemakers, we’re excited to see Kim soar in her new role. She is class A+ first with honours and we’re proud to call her a friend. And if she doesn’t like it, we’ll have her back, thanks.”

Strickland said the agency was not currently looking to “panic purchase” a new creative: “We’ve worked hard to carve out a creative reputation and that is down to our culture, not an individual, but when the time is right, we’ll make sure to hunt down someone or some people who can help redefine who we are and what work we want to do.”