COLOMBO—MSLGroup has entered Sri Lanka, via the rebranding of Publicis Groupe PR firm Arc PR.

Now named MSLGroup, Arc PR launched in Sri Lanka in 2006 and has since risen to become one of the country's top PR firms. Clients include MNCs such as Coca-Cola Beverages, Samsung, Oman Air and local players like Blue Mountain Group, CIC, People’s Bank, Hirdaramani and Amana Takaful.

The agency will retain its current nine-strong team, led by Caryll Van Dort, who becomes a director. Overall oversight falls to Ranil de Silva, who heads up all of the Publicis Groupe brands in Sri Lanka.

"Arc PR joining MSLGroup benefits both agencies, as well as local, regional and global clients,” said MSLGroup Asia president Glenn Osaki. "I know the Sri Lanka team, and have collaborated with them on numerous occasions. They have always impressed me with their sharp insights and integrated mindset.