Holmes Report 29 Sep 2016 // 2:12AM GMT
HONG KONG—For the second time in the past four years, MSLGroup has been named Asia-Pacific Consultancy of the Year by The Holmes Report.
The award recognizes the Publicis-owned agency’s impressive recent growth in the region: in a little more than a decade, MSLGroup has evolved from a 15-person startup in China to one of the top multinational agencies in the Asia-Pacific, with a network of 1,500 professionals in 36 offices across the region.
Growth in 2015 was close to 20%, with much of the new business coming from established brands like longtime MSL clients P&G and Coca-Cola, as well as the likes of Mondelez, Cadillac, Adidas, AXA, Volkswagen, Lego, Pfizer, Audi, Panasonic, and UBS and some of the region’s—and the world’s—most disruptive companies: Netflix, Uber, Airbnb, Alibaba Group, Tencent, WhatsApp, Xiaomi, Google.
All Asia-Pacific Consultancies of the Year can be found here. In addition, there were Consultancy of the Year awards in the following categories:
Geographic
Australasian Consultancy of the Year: Eleven
Greater China Consultancy of the Year: Red Bridge
India Consultancy of the Year: Adfactor
North Asia Consultancy of the Year: Edelman
Southeast Asia Consultancy of the Year: Weber Shandwick
Specialist
Consumer Consultancy of the Year: AKA Asia
Corporate/Financial Consultancy of the Year: Allison+Partners
Digital Consultancy of the Year: Edelman
Healthcare Consultancy of the Year: FleishmanHillard
Technology Consultancy of the Year: IN.FOM
New Consultancy of the Year: W Communications