NEW YORK, April 17—The MWW Group has beaten out seven other agencies and will represent the British Government’s economic development agency, Invest-UK, in the U.S. marketplace. MWW’s New York office will provide strategic media relations, direct marketing, event planning, and affinity relationship building to Invest-UK, which hopes to attract U.S. companies to expand and grow their business in the United Kingdom. 

“MWW presented us with an extremely intelligent communications program, incredible public affairs and media relations credentials, and an established network of key influencers and contacts across a wide array of industries,” said Ian Gibbons, deputy director of Invest-UK.  “Most importantly, we were thoroughly impressed by the quality of the MWW account team.”