CHICAGO, June 28—The MWW Group is launching a nutritionals and functional goods practice that will provide brand development, corporate positioning, consumer awareness and integrated marketing communications to the nutraceutical, nutritional supplement, functional foods and related industries.
MWW’s clients in the nutritionals and functional foods sector include Bally Total Fitness’ proprietary line of nutritional supplements and meal replacement products, Natural Health Sciences and U.S. Nutraceuticals. 
“Our staff combines nearly 40 years of experience managing successful campaigns for the top producers of nutraceuticals, nutritional supplements and functional foods,” says Michael Kempner, president and CEO. “Whether it is handling product launches, organizing scientific advisory boards or mobilizing consumer education and grassroots campaigns, MWW has a proud history of building effective programs that deliver results to our clients.”
Larry Zoeller, senior vice president of MWW’s Chicago office, and Matt Messinger, senior account supervisor at the firm’s corporate office in East Rutherford, will jointly manage the new practice, which will also incorporate the significant resources of the firm’s Werkhaus at MWW branding and design practice, based out of the firm’s MWW/Savitt division in Seattle.