Maja Pawinska Sims 11 Apr 2022 // 4:23PM GMT
LONDON — Independent agency MikeWorldWide (MWW) has established a purpose division in the UK and made three leadership promotions within its London team.
SVP Jasmin Athwal (pictured, right) becomes the agency’s head of purpose. In her newly-created role, Athwal will oversee the UK team’s commitment to DE&I internally and in client consultancy.
Athwal said: “I’m proud to be part of an agency that puts diversity and inclusion at the heart of everything it does, from internal practices and culture to client consultancy. With this new focus, there are new clients, relationships and projects already well underway, and we will be introducing lots of new initiatives from our team over the coming months.”
At the same time, Amadi Tagoe (pictured, centre) is promoted to vice president to co-lead the DE&I programme, with specific responsibility for driving best practice across the UK business.
In addition, Alizia Walker (pictured, left) has been promoted to senior vice president and deputy managing director of the London office, after eight years consulting for technology brands at Chameleon, which was acquired by MWW a year ago. Walker will work closely with president and UK managing director Tom Buttle to support growth across Europe.
The new appointments are a key part of MWW’s ‘progressive communications’ strategy, said Buttle: “Progressive Communications is the standard we’ve set for ourselves as a team. It prioritises the continual advancement of PR capabilities and our recognition and support of the diversity of participants within our industry. I am incredibly proud we’re announcing these promotions so that we can immediately progress on our commitments.”