Maja Pawinska Sims 19 Apr 2022 // 12:01PM GMT
LONDON — Cultural heritage charity The National Trust has appointed Shook to support a new public engagement campaign centred on the childhood home of Sir Paul McCartney.
The Forthlin Sessions campaign will give unsigned music artists inspired by The Beatles’ legacy the chance to visit, write and perform at 20 Forthlin Road in Liverpool, where songs including ‘I Saw Her Standing There’ were written and rehearsed. The campaign marks a year of The Beatles milestones, including McCartney’s 80th birthday in June and the 60th anniversary of ‘Love Me Do’ being released in October.
Shook is working with the National Trust’s in-house team to deliver the campaign, including external communications, social and digital media and content.
Agency co-founder Gemma Moroney said: “The Trust is a really special charity, caring for places of nature, beauty and history for everyone, for ever. We couldn’t be prouder to be helping their incredible team on a campaign that’s all about celebrating creativity, uniting the public around it and involving the nation. And, of course, we’re shook to be telling the story of a house from which Liverpool lads shook the world.”
Shook also recently supported the National Trust on creative experiential activity for its #BlossomWatch campaign. Mischief continues to work with the charity on paid influencer partnerships.