DALLAS — Tiffin Jernstedt has joined Neiman Marcus Group as chief communications officer, one of three executives appointed to new roles in support of the luxury retailer’s growth plan.
Jernstedt, who has worked for fashion and lifestyle brands for 15 years, is charged with supporting Neiman Marcus’ increased focus on ESG and inclusion, which are both pillars of its new “more modern growth mindset." Employee engagement and reputation management are also part of her remit.

NMG’s previous CCO, Amber Seikaly, left in July for Amazon Web Services, where she serves as head events content and strategy. In addition to its namesake retail chain, NMG owns Bergdorf Goodman, Last Call and Horchow.
Jernstedt joins most recently from PVH, whose brands include Tommy Hilfiger and Calvin Klein, where she spent seven years leading communications as a senior VP. Before that she held senior leadership roles at Tommy Hilfiger and Ralph Lauren.

Neiman Marcus’ other executive moves include elevating VP Christina Demuth to senior VP of people services, ESG, belonging & corporate philanthropy, as which she will oversee company culture. Natalie Lockhart, formerly VP of transformation has been named senior VP of strategy & execution.