Diana Marszalek 17 Jun 2021 // 6:28PM GMT
NEW YORK — After a four-year US partnership, NetJets has tapped KWT Global to handle its PR business in the UK and Europe as well.
KWT’s London office will lead NetJets' European communications including brand positioning and media relations. The agency is NetJets' first European PR partner.
The expanded relationship comes amidst a boom in business for the private aircraft company, which drew customers who didn’t fly on commercial planes during the Covid pandemic. NetJets plans to add 60 jets to its fleet by the end of the year.
In the US, NetJets and KWT Global work together on both consumer and corporate initiatives. Last year, the agency’s remit expanded to include handling PR for all NetJets subsidiaries.
“The European market continues to be an exciting area of opportunity and growth for the industry, and we look forward to expanding our work with KWT Global, who has been a trusted partner of ours since 2018,” said NetJets sales, marking and service president Patrick Gallagher. The agency not only shares our vision, but it has the skills and reach to support our offering cohesively on a global scale.”