NEW YORK — Financial comms agency Vested has launched a new tool that enables communicators to identify topics of keen interest to the media in real time.

Vested Media Map leverages predictive data from Qwoted, which is Vested’s media matching platform, and GPT AI to recognize and monitor finance-related topics that journalists are most interested in covering, giving them a leg up in pitching stories, Vested said. The tool also identifies areas of opportunity for subject experts.

Users can narrow their searches to any of seven specialty areas — banking and finance, fintech, real estate, the economy , investing and crypto among them.

“We are excited to launch this tool which will provide our clients and partners unparalleled visibility into media trends and help them stay ahead of the curve. Our new dashboard will empower users to identify the most relevant topics and subtopics within their industry, so they can share their insights and perspectives with the media and their network,” said Ishviene Arora, Vested’s president and chief client officer.

Media Map is being made available to users across the PR industry at no cost.