Diana Marszalek 03 Dec 2019 // 11:57PM GMT
NEW YORK — With success increasingly riding on corporate culture, Weber Shandwick is offering new services that help leaders assess the state of their companies’ cultures — and reduce the threat of internal crises that put businesses at risk.
The new service called Cultural Vigilance, offers clients tools and strategy to build, monitor and improve organizational cultures, as well as assess their vulnerabilities.
Services include an assessment tool which focuses on conditions most associated with cultural crises, according to a survey of 1,000 US employees conducted by Weber Shandwick and KRC Research. Those indicators are: inadequate investment in employees; lack of accountability; lack of diversity, equity, and inclusion; poor behavior at the top; high-pressure environments; and unclear ethical standards.
The offering also includes planning and training, including crisis simulation workshops, to ensure tools and capabilities are in place to manage cultural issues. And the firm will also help clients change culture by using behavioral science and communications.
Weber Shandwick is housing Cultural Vigilance under United Minds, the firm’s global management consultancy aimed at guiding companies through significant change.
“We’re in an era of intense transparency and corporate scrutiny, when any cultural issue can escalate quickly. It’s not enough for companies to go into action when crisis hits – organizations today need to shift from reactive reputation repair to proactive cultural auditing and constant preparedness, while ensuring they are fostering cultures that are in line with their stated values,” said United Minds executive VP Sarah Clayton. “We are helping companies build and maintain cultures that not only embody their stated values and ways of working, but are built to withstand our current, volatile business environment.”