LONDON—Hunter Public Relations, the New York-based consumer public relations specialist, is expanding internationally with the opening of its first office outside the Unites States. Hunter’s London office will serve food, drinks and other consumer product clients in the UK and globally.

Alex Conway (pictured), an eight-year veteran of Hunter PR, has been named managing director of the London branch.  Conway previously served as a senior vice president on Hunter’s Diageo North America business, and brings more than 12 years of experience leading brands in the wine and spirits, food and beverage, fashion and accessories and interior design categories.

Hunter PR’s first London-based assignment is for McIlhenny Company’s Tabasco Brand, the agency’s first client in the US 26 years ago, including the development of unified global PR and influencer strategies and the implementation of brand communications in the UK.

Hunter was founded in 1989 and has grown to 100 people, with 2015 fees of around $20 million. Holding company MDC acquired a majority stake in the firm in August of 2014.