SHANGHAI — WE Red Bridge has promoted Nicky Wang to CEO of the China consultancy, with current CEO and Red Bridge founder Penny Burgess moving into the role of executive chairman.

The move comes four years after Red Bridge was acquired by WE Communications, with the two firms merging to create a 120-person team across Beijing and Shanghai. 

Burgess founded Red Bridge in 2009, with Wang joining the firm the same year as managing partner. Most recently, Wang served as WE Red Bridge’s MD and head of strategy, spearheading the agency’s integrated capabilities expansion in creative, digital, insights & analytics and planning.

“I am incredibly proud to hand over the reins to Nicky to take the business into the future," said Burgess. "Together, we grew the agency from humble beginnings at my kitchen table to the remarkable team we have today of over 120 across Beijing and Shanghai. Nicky is a natural leader and highly agile strategist who puts her people first and is uncompromising about the work. Under her leadership I know the team and our clients are in the best hands, and that the agency will continue to evolve and deliver award-winning results."

As executive chairman, Burgess will support Wang and the WE Red Bridge leadership team through the transition, handing over day-to-day business operations, and continue as a senior advisor to WE Red Bridge clients. 

“We have built an amazing team that continuously motivates me to bring my best each and every day," said Wang. "Operating in this dynamic and competitive market requires constant evolution, and I’m absolutely honored to lead our team to relentlessly push the boundary of communications."