Holmes Report 20 Apr 2014 // 9:26PM GMT
NEW YORK—Nielsen, a leading global provider of information and insights best known for its television advertising ratings, has introduced a suite of new reputation measurement and management services.
The new offering leverages Nielsen’s recent acquisition of Harris Interactive, and will be led by reputation expert Robert Fronk, bringing together Harris Interactive’s corporate reputation consultants, public affairs strategists and public release research specialists with Nielsen’s consumer insights, in an attempt to present greater client value to companies and industry associations across many industry sectors.
“Reputation plays an increasingly important role in the overall market value of organizations, and while there are tremendous assets devoted to understanding and serving the customer, there is an increasingly complex set of additional stakeholders and issues that ultimately provide a company with its license to operate,” says Robert Fronk, senior vice president, Nielsen reputation management and public affairs.
“This new focus area enables us to broaden our reach and offer communication and marketing executives a powerful way to leverage reputation, connect insights to stakeholder expectations and facilitate more informed, smarter decisions that enable business growth.”
The new service will offer reputation measurement and management programs; issues management and influence research; crisis research; thought leadership content development for public use; and research for public release.