NEW YORK — Nikki Haley is joining EGA, Edelman’s global public affairs consultancy, as vice chair.

“In a time of growing complexities in business, policy, and politics — brands need to anticipate what’s coming next,” said Haley, a former South Carolina governor who served as UN ambassador under Donald Trump.  “Whether managing a crisis or celebrating a success, industry leaders must be ready to communicate clearly and share their vision forward. I’m excited to join the team at Edelman to help their clients navigate the challenges ahead.”

Haley, who ended her presidential bid in March, will join the organization early this month.

“Politics has become a critical consideration for clients in brand marketing, employee engagement and reputation management,” said Edelman CEO Richard Edelman. “In her time as governor, Haley had great success in attracting foreign companies to South Carolina and as ambassador to the UN, helped lead important work on global issues.”

Former US Sen. and ambassador to China Max Baucus also will join EGA. The Montana Democrat will serve as a senior advisor starting this month.

“As the former US ambassador to China under President Obama, and former US Senator from Montana, Baucus has unique experience on agricultural, trade and tech issues,” Edelman said. “They will provide clients with unmatched counsel. I am thrilled to have them join the firm.”