Senior marketers and communicators from a range of companies, including Nissan, Huawei, Tiffany and BASF will explore the ways that engagement and influence are rapidly changing at the 2017 Asia-Pacific In2 Innovation Summit on 14 September.

The fourth edition of the Asia-Pacific conference will again take place at the JW Marriott in Hong Kong, and will feature the In2 SABRE Awards ceremony at lunchtime, ahead of the Asia-Pacific SABRE Awards dinner ceremony that evening. Tickets and tables for both are now available.

The conference will span such critical industry themes as the future of communications in an artificial intelligence world; the importance of adjacent brand possibilities; how content can drive B2B sales; whether PR can lead brand communications in an era of declining trust; and, brand storytelling in response to dramatic stakeholder disruption.

Confirmed speakers so far include:

  • Amanda Groty, GM global corporate communications, Nissan

  • Walter Jennings, corporate communications VP, Huawei

  • Helen Zhou, VP Greater China Marketing & Ecommerce, Tiffany

  • Anna Choi, regional communications lead, BASF

  • Alan VanderMolen, international president, WE Communications

  • Rachel Catanach, Greater China president, FleishmanHillard (and CPRFHK)

  • Darren Burns, China president, Weber Shandwick

  • Rupen Desai, Asia-Pacific vice-chairman, Edelman

  • Marc Ha, MD client strategy & APAC business development, Text100

With several more expected to be added in the coming days.

"There's no doubt that these are exciting times for marketers and communicators in Asia-Pacific markets, as technology dramatically reshapes the fundamental relationship between brands and people," said Holmes Report editor-in-chief Arun Sudhaman. "This year's Innovation Summit will again help the industry explore these changes in detail, focusing on the critical impliciations for operating models, talent and assumptions."

Event partners include Weber Shandwick, Edelman, Text100, FleishmanHillard, WE Communications, SPRG, BlueFocus, Wisers, Adfactors, the Council of PR Firms HK, ICCO and PR Newswire.