Diana Marszalek 14 Jun 2019 // 4:16AM GMT
NASHVILLE —In midst of a US sales slump, and still reeling from the Carlos Ghosn scandal, Nissan is switching up its North American corporate communications as it rolls out an aggressive two-year plan to restore regional business.
Travis Parman, who has been working with Nissan in Tokyo as global division GM of global communications, will be moving to Franklin, TN, where he will serve as VP of North American and international communications and global engagement. He replaces Kristina Adamski, who left VP of North American communications job after three years to join the cannabis company Tilray as its executive VP of corporate affairs.
Parman’s newly-created position includes oversight of all North American communications and corporate philanthropic activities. He also will retain his global responsibilities, which include engaging and aligning communications across Nissan’s six regions.
The move marks Parman’s return to Nissan North America, which he joined in 2012 as director of corporate communications. Between that and his most recent job, Parman served as VP of international communications and global performance for Groupe Renault, which holds a stake in Nissan.
In addition, Brian Brockman, most recently director of Nissan North America group communications, has been named director of Nissan's US communications. He will be responsible for communications efforts around Nissan’s US new vehicle launches, product lifecycle, safety, dealers, divisional marketing and regional operations, as well as oversight of Nissan’s activations at US auto shows.
Brockman replaces Dan Bedore who has chosen to leave the company, Nissan said.
Group communications senior manager Chris Keeffe will assume the role of acting director of group communications. He will oversee corporate communications efforts including future advanced technology, multicultural, manufacturing and financial services. He also continues to oversee enterprise storytelling and collateral development.
The shakeup of Nissan’s North American communications comes as the automaker launches an aggressive plan to refresh 70% of its US vehicle lineup over the next two years and restore “sustainable business performance” in the region. Nissan experienced drops in sales every month this year, although the rate at which they are dropping is slowing. January sales were down 20% while March sales dropped 7%, according to Automotive News.
It also comes on the heels of the major leadership crisis that resulted in the November arrest of former CEO Carlos Ghosn for financial wrongdoing — a scandal that raised questions about Japan’s corporate culture, and the role of its corporate communicators.