NEW YORK—The North American SABRE Awards ceremony will take place on Tuesday May 11, and as a consequence of the ongoing Covid-19 pandemic will take the form of a virtual event for the second consecutive year.

Tickets for the broadcast—which incorporates both pre-recorded and live elements—are on sale now and will be priced to allow all of our SABRE Awards and Agency of the Year finalists, and Individual Achievement, Best Agencies to Work For and Agency of the Decade winners to attend wherever they may be located.

The event broadcast will open at 6pm Eastern Time, with the awards ceremony starting at 6.30pm.

“For 20 years, our New York SABRE Awards dinner brought together public relations leaders to celebrate the best insights, the most brilliant creativity, and the biggest business impact of our profession,” says Paul Holmes, founder of PRovoke Media and chair of the SABRE judges. “This year we can celebrate the resilience of our profession in a pandemic—and the role we played in addressing critical issues in mission critical areas ranging from employee engagement to the fight for social justice.

“We want to be bring the public relations profession together at a time when togetherness is more important than ever.”

PRovoke Media will be encouraging those who attend the SABRE ceremony to come together using their own online platforms to share a virtual experience that is designed to give people a taste of both the competition and connection that is normally a large part of our shared experience.

The SABRE ceremony will be supported by more than a dozen leading public relations firms, including Platinum-level sponsors Ketchum, MSL, and FleishmanHillard; Gold level partners Allison+Partners, Coyne PR, Imre, MMC and Zeno; and Silver sponsors Bospar and H&S.

The event will start at 6.30pm ET on 11 May and will run for no more than 90 minutes. Tickets are available now.